Guide

You read the book. Now get the toolbox.

The bonus resources for L’Art de persuader et convertir à l’ère numérique, kept up to date and ready to use.

A book is fixed the day it’s printed. Platforms, AI tools and best practices keep moving. That’s why the annexes live online, where I can update them.

Fill in the form below and you’ll get access to the shared Drive with everything that didn’t fit between two covers, or that would already be outdated if it had.

What’s inside

  • The diagrams and tables from the book, in high resolution, ready to print or drop into a slide
  • The templates for the 3 workshops, from brief to final version
  • The checklists for landing pages, emails and ads
  • A/B testing frameworks you can copy and adapt
  • Prompt templates for using AI as a sparring partner, not a blandness generator
  • Updates and new material as they come out